Smart communications for projects of substance.
About Think HQ
about our work.
Since entering the market in 2010, Think HQ has built a reputation as a formidable public relations and communications agency, with solid experience in delivering both small-scale and national campaigns.
Our clients span government, not-for-profit, philanthropy and corporate sectors. We genuinely care about the projects we work on, and we’re proud to be a truly independent public relations and communications agency.
We’re dedicated to projects
At Think HQ, we work on meaningful projects.
Whether it be through public education, agenda setting on important issues, promoting diversity, employee engagement, showcasing research, or capacity building for organisations, at Think HQ we aim to make a positive difference in all that we do.
creative and pragmatic.
Our company name reflects our ability to absorb and understand the core motivations underpinning a communications challenge.
We identify solutions that are effective, appropriate and ultimately successful for each client. Spanning a range of sectors, our key services include, but are not limited to strategic communication planning, media relations, stakeholder engagement, digital storytelling, writing and collateral production.
What we do
We develop engaging,
integrated campaigns, appropriate
to our clients’ needs.
Our team is capable of delivering projects both big and small, drawing on a range of complementary skills and campaign elements.
We create effective strategy-driven public relations campaigns that consistently achieve high quality results for our clients. Our particular area of expertise lies in social marketing and community education campaigns, driving attitudinal and behavior change.
Creative Concept Development & implementation
We develop creative campaign concepts and themes for new and established projects. From new logo design to developing copy and creative for project collateral, Think HQ creates engaging campaign materials.
We develop effective stakeholder engagement plans that incorporate consultation, management, reporting and analysis. We manage and coordinate stakeholder briefings and relationship building events.
We plan, produce and manage exciting event concepts that engage key stakeholders and effectively communicate key messages. From award ceremonies and conferences to roundtable forums and media launches, we provide strategic planning and event management support.
We manage projects from idea creation through to implementation and evaluation, working cooperatively with clients, collaborators and key stakeholders to bring your vision to life. Think HQ has established relationships with research, digital, media buying and advertising suppliers and can manage integrated campaigns.
We develop end-to-end digital services that are creative, achievable and impactful. Think HQ offers full digital consultancy services and digital strategy development across platforms including websites, intranets, apps, and social media. We focus on both content strategy and digital channel strategy, staying in step with the constantly shifting technological environment and ensuring our clients do too.
We have great relationships with journalists because they know that when we contact them, we have something substantial to pitch. We don’t use generic media lists and releases, instead we spend time building a strategy with the contacts and targeted angles we know will get your project the coverage it deserves.
Strategic Planning & Implementation
We develop holistic communications strategies that integrate multiple channels and promotional tactics including public relations, advertising, social media and marketing activity. We dedicate time to research and understand the communications challenge and develop strategies in close consultation with our clients to ensure they are realistic, achievable and have the buy-in from relevant stakeholders.
Digital Storytelling (including Social Media)
With experience in website and app development, social media, and online video content production, we are adept at developing and implementing digital solutions that contribute to project objectives.
Writing, Editing & Collateral Development
We produce content for a wide range of collateral and communications channels, including speeches, articles, presentations, brochures, media releases, opinion pieces and online copy. Our team of writers can confidently produce quality content for a range of audiences and channels including online and print.
We work with our clients to develop their capacity to create, implement and manage their own internal and external communications through workshops, training sessions, mentoring and media briefings and preparation. We can work directly with you and your team to build the skills internally, to effectively and efficiently implement your communications activity.
Third sector engagement
We are experienced in working for, and with, members of the not-for-profit, community and government sectors on a range of communications projects. These include public awareness and advocacy campaigns, cause-marketing efforts, events and fundraising. Our genuine understanding of the community and not-for-profit sector gives us a unique edge over our competitors.
We work with people of substance to help them build and sustain meaningful public profiles. We help our clients to define their public presence objectives, and use these to create customised communications strategies incorporating media relations, social media, speaking engagement opportunities, digital platform creation and content, event management and more.
Who we are
We’re an experienced team with diverse skills.
We’re a small but agile team with big agency and in‑house experience. Our team’s collective experience extends beyond just marketing and
public relations, to internal and corporate communications, event and project management, and philanthropy and fundraising.
Meet the team
Founder and Managing Director
Jen is an experienced communications and social marketing strategist with a diverse background spanning corporate, policy, not for profit and entrepreneurial industries.
Jen established Think HQ in 2010 because she wanted to lead a truly independent agency that stood firmly by its values through the work and projects it delivered, and over the last five years, that vision has been realised. Overseeing all Think HQ projects, Jen has quickly grown an impressive catalogue of clients, including the Federal Government’s Organ and Tissue Authority, the National Australia Day Council, the Scanlon Foundation and Orygen Youth Mental Heath.
Jen brings a creative yet pragmatic approach to strategy development and execution, as well as the relationship building nous needed to broker and manage successful partnerships. A natural leader with a finely-tuned business mind, she is adept at managing a team to deliver beyond expectation.
Jen has strong experience overseeing high-profile national campaigns, including media strategy and media relations projects, Ministerial launches and securing and managing media partnerships. She has devised and delivered exceptional campaigns and programs for clients including The Women’s Leadership Institute Australia, the Australian Charities and Not-for-profits Commission, The Australian Multicultural Foundation and the Butterfly Foundation.
Prior to setting up Think HQ, Jen founded and managed the social marketing team at one of Australia’s largest media agencies. In this role, she received numerous awards for the delivery of high-profile social marketing campaigns, including a Taste of Harmony for the Scanlon Foundation and Enrol to Vote Week with the Australian Electoral Commission.
Jen is a regular workshop and conference presenter. She is also a Board Member of the Centre for Multicultural Youth.
Jen holds a 1st class Honours Degree in Politics from Monash and a Graduate Diploma in Business (Entrepreneurialism) from Swinburne. In 2013, she was the recipient of a scholarship to study an Executive Certificate in Business at Berkeley, California.
Group Account Director
With more than twelve years experience in media relations and corporate communications, Anna has developed PR strategies and campaigns across commercial, government and not-for-profit sectors and delivered outstanding results for clients including the Organ and Tissue Authority, Victoria's Youth Referral and Independent Person Program, the Scanlon Foundation and the Women’s Leadership Institute Australia.
At Think HQ, Anna is focused on media and communications campaign strategy and implementation. Known for her strategic nous and respect amongst journalists, one of Anna’s many strengths is the ability to quickly understand and digest complex information and then translate that knowledge into national or targeted media and stakeholder strategies.
She conducts Think HQ’s media training and has run communication workshops for some of Australia’s most high profile businesspeople.
Anna holds a Public Relations undergraduate degree and a Master of Communications degree from RMIT University. She also sits on the Board of the IABC Victoria.
Anna is a relationship builder with a keen interest in supporting social cause initiatives that inspire communities to create positive change. She is also an experienced project and event manager.
With more than sixteen years experience in the philanthropic and not-for-profit sector, Anna brings her network and knowledge of fundraising, philanthropy, and partnerships to her role at Think HQ.
Her areas of expertise include stakeholder engagement, philanthropic and communications strategy, event management, project management, mentoring, campaign research and partnership management.
At Think HQ, Anna has achieved exceptional outcomes for clients including Toyota Community Foundation, the Office for the Community Sector and Regional Development Victoria, and has been a highly regarded mentor for senior executives in the sector.
Before joining Think HQ, Anna managed key funding partnerships and the development of a grants program for The Foundation for Young Australians. Prior to that she led donor strategy and program implementation for the Butterfly Foundation and The Trust for Nature, and was a communications consultant for Social Traders.
Anna graduated from Melbourne University with a High Distinction in Psychology. She is Vice President of the Myer Foundation Board and a member of Philanthropy Australia’s New Generation committee.
Senior Account Manager
An experienced and multi-skilled Senior Account Manager, Alice is instrumental to the delivery of Think HQ projects.
With a solid understanding of the Australian media landscape, Alice is adept at producing tailored content for a range of media channels, including broadcast, print and online. She has managed media relations campaigns for clients including the Queen Victoria Women’s Centre, the Toyota Community Foundation and the Victorian Government’s statewide Support Small Business Day initiative.
Since 2012, Alice has been involved in ongoing PR activity for the Organ and Tissue Authority. Currently, this includes traditional and social media strategy development, content creation, national media relations activity, and project management.
A skilled writer, she has developed, pitched and secured contributed content for media outlets including The Herald Sun, on behalf of clients including the National Australia Day Council.
Alice is an analytical thinker, and acutely understands the intricacies associated with delivering a campaign from start to finish. This, combined with a fastidious attention to detail, makes her a natural project and event manager. She has devised and organised successful event concepts for clients including The Australian Multicultural Foundation, The Scanlon Foundation, and the Organ and Tissue Authority, and coordinated nation-wide projects involving multiple events, locations and stakeholders.
Alice holds a degree in Professional Communication from RMIT, with Distinction.
Jenna is a media-savvy communicator and a natural organiser. Spending much of her early adulthood living and travelling in developing countries, she discovered a passion for authentic relationship building and an appetite for creating positive social change.
With solid agency experience, Jenna has devised and implemented innovative solutions for a range of communications projects including fundraising events, conferences, brand reputation and publicity campaigns, and community awareness initiatives.
She gained early public relations experience working on the Leukemia Foundation’s World’s Greatest Shave campaign before bringing her creativity, enthusiasm and flair to her role at Think HQ.
In early 2015, Jenna played a key role in implementing traditional and social media activity for The Butterfly Foundation’s inaugural Don’t DIS My Appearance campaign.
She is involved in ongoing media activity for the Organ and Tissue Authority, recently securing positive print, broadcast and online coverage for DonateLife Week – the Authority’s annual awareness event.
A genuine ‘people person,’ Jenna has knack for managing relationships with key stakeholders, including sensitively liaising with project case studies.
She has penned content for a range of publications including Mildred, and has had articles published both in print and online.
Jenna is the current Victorian Ambassador for the International Association of Business Communicators (IABC), where she provides project management support for events and develops student-focused initiatives.
She holds a Bachelor of Media and Communications (Public Relations) (Journalism) from Deakin University.
Account Director - Digital
Jane is an expert storyteller, content specialist and digital strategist who has broadened her skills from major journalism into app creation, website production and winning a major hack-a-thon.
Jane comes to Think HQ from the Victorian Government, where she led digital, internal and community communications teams for the state’s largest employer, the Department of Education and Training. During her six years in government, Jane also acted as Media Manager at DET, before heading to the state’s anti-corruption commission, IBAC, where she ran its first communications team. Throughout 2015, Jane led across-government communications through her voluntary role as chair of the communications committee of the Institute of Public Administration Australia (Vic).
Also in 2015, Jane led a team at an international hack-a-thon, taking out three major awards for a web app she created and built with former colleagues in 46 hours.
Jane's app for parents, SchoolMate was launched by the Deputy Premier in 2015 and has been downloaded tens of thousands of times in the App Store and Google Play. Jane is passionate about digital communications and believes in the transformative power of technological change and dynamic storytelling to make our world a better place.
Before joining government, Jane spent seven years as a senior reporter at the Herald Sun in Melbourne, covering a variety of rounds including politics, crime, courts and education. Jane’s digital reporting from the Black Saturday bushfires helped the heraldsun.com.au team win the prestigious 2009 Walkley Award for Outstanding Continuous Coverage of an Issue or Event. Jane was also the location reporter in London covering the 2005 London Bombings.
Jane is currently finishing her Masters of Communication (distinction average) at Deakin University. She holds a Bachelor of Arts (Journalism) from RMIT University and graduated with distinction.
Resourceful, enthusiastic, and detail-driven, Thanh is a skilled researcher and competent writer.
At Think HQ, Thanh has assisted with the management and delivery of launch and stakeholder events for clients including the Scanlon Foundation, Australians For Mental Health, and the International Association of Business Communicators’ Victorian Chapter.
Thanh produces campaign research essential to the development of achievable communication strategies.
A strong writer, she regularly produces blog content for the Think HQ website.
With experience developing and posting content for a range of social media platforms, Thanh assists with the development of Facebook and Twitter content for clients including The Princes Charities Australia, and Australians for Mental Health. She has experience with HTML, software programs including Adobe Lightroom, and online publishing platforms including WordPress.
Thanh has helped to develop detailed campaign evaluation reports for Think HQ clients including the Scanlon Foundation.
She is completing her final unit at Deakin University studying Bachelor of Laws / Bachelor of Arts (Public Relations).
With a background in project and event management, Lauren is a smart and strategic communicator with great attention to detail.
At Think HQ, Lauren is focused on event management, research and campaign planning, and social media content development.
After recently assisting with the delivery of a regional bus tour as part ofWorkSafe’s ‘Explore Geelong’ initiative, Lauren is currently working with Small Business Victoria to help promote and deliver its 2016 Festival Roadshow event series, which will visit six regional locations across Victoria.
Prior to joining the Think HQ team, Lauren worked with The Barwon Health Foundation and Give Geelong, assisting with the planning and delivery of several community events including Gala Day, VECCI Charity Golf Day and Geelong RiverFest.
She co-writes the Think HQ newsletter and regularly contributes content for the Think HQ website and blog.
Lauren holds a Bachelor of Arts (Public Relations) with Distinction from Deakin University.
Georgie is Think HQ’s resident graphic designer, with skills across branding, illustration and digital design.
With a Bachelor of Communication Design, Georgie is a creative but strategic thinker – she always strives to create work that not only looks great, but also effectively communicates client messages, on-brand.
Recently, Georgie designed and developed a suite of collateral for WorkSafe’s ‘Explore Geelong’ initiative. She is currently working with The Prince’s Charities Australia on a new website design project.
Using programs across the Adobe Creative Cloud, Georgie has completed branding and design projects for Think HQ clients including The Secretariat of National Aboriginal and Islander Child Care (SNAICC), The Royal Australasian College of Surgeons, and Children’s Protection Society.
Antony is Think HQ's Web Developer and has extensive experience in the IT industry.
Prior to Think HQ, Antony worked in building web, print, mobile and email systems for several ASX200 listed companies including NAB, Transurban and Origin Energy. Antony also previously worked for Pizza Hut Australia where he developed and supported ecommerce systems.
At Think HQ, Antony works with our Digital Strategist Jane and Graphic Designer/Illustrator Georgie to create and develop web applications and interactive media for our clients.
Antony holds a Bachelor of Commerce majoring in Management and is currently completing his Master of Information Technology specializing in Software Development at Deakin University.
We work with interesting clients...
How we work
First, we meet
When we meet we like to understand not only your communication needs, wants and objectives, but the broader picture, the key drivers and core motivations behind the project. Relationships are important to us, because the best results are achieved as a team.
Once we understand the task, we put in time to research and analyse your organisation, your competitors, your sector and relevant past campaigns and strategies. We also look at where there are knowledge gaps, and what further research opportunities may exist.
Next we discuss your brief and develop creative, strategic and cost effective ideas that we believe offer the best value approach to meeting your objectives. Our recommendations are realistic and effective.
As a team, we develop an overarching creative theme to support your project. We work with you to ensure the creative elements truly bring value to the campaign, and so you love the concept as much as we do.
We believe good implementation is the key to project success. That’s why we are meticulous in project planning and management. We provide regular updates and make sure that we do all that’s needed to get the job done well.
We are passionate about making a positive impact so we monitor project activity all the way through to the campaign period. We evaluate and analyse our work, and provide you with regular reporting on coverage, impact and key campaign wins, as well as future recommendations.